PRESS RELEASE

New look for Paradise

15/06/2011

All the hard work last year in developing a new brand strategy paid off! The North American Retail Hardware Association (NRHA) launched its second annual NRHA Packaging Awards Program this year, designed to encourage and recognize the development of innovative packaging that will drive increased sales through the retail home improvement channel. Manufacturers in the United States and Canada were invited to enter their packaging. Judging criteria was based on: Shelf and Sales Appeal, Graphic Design, Innovation, Packaging Efficiency, Shelf Life and Selling Features.

We are happy to announce that PARADISE won Silver Awards for our various designs in Low voltage, Low voltage LED, Line voltage and Solar packaging. A fantastic way to cap off the success of our new packaging design which simplifies the shopping experience for the consumer.

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